Guide · private label plush
Private label plush: logo, label and packaging for your brand.
Short answer: Private labeling puts your brand on an existing plush direction through a custom logo, woven label, hang tag and packaging — without developing a product from zero.
What can be branded.
| Element | What it does |
|---|---|
| Woven label | Sewn-in brand mark on the product. |
| Hang tag | Printed card attached to the product for shelf display. |
| Custom packaging | Poly bag, header card or gift box with your brand. |
| Logo / embroidery | Custom logo or face detail, subject to design review. |
How private labeling is confirmed.
- Choose an existing product direction.
- Share your logo, label or packaging artwork.
- We confirm feasibility and sampling for the branded version.
- An approved sample records the branded reference before bulk.
What we review.
Artwork quality, placement, label size and packaging format are reviewed against the product and the target market. If the artwork involves a third-party brand, rights must be confirmed before production can proceed.
Last updated: 2026-08-24 · Reviewed by: Plushform product team. Private labeling is confirmed per product and artwork.